Here is the question I always get from coaches:
“What is the BEST social media platform for me?”
And this is the answer they’d get from me:
Don’t get me wrong.
I didn’t mean that none of them works.
In fact, they ALL work.
The real question here is – Will it work for YOUR specific target CLIENT?
There Is No “One Size Fits All” Strategy
In my previous work as a Digital Marketing Strategies and Freelance Email Copywriter for Life, Financial and Relationship Coaches, I was able to help them reach out to their dream audience on various platforms.
One client of mine sought my help for her Instagram marketing, another client needed help with her Program Launch via Email Marketing, while another booked consultations with me for his Facebook ads campaign. Before I finally fully focused on Email Copywriting, my last Digital Marketing project was helping launch a successful LinkedIn lead generation campaign for another client.
And guess what?!
They are ALL coaches with different NICHES, therefore different target audience respectively. We worked on their brand clarity and market research first, then proceeded with the succeeding steps from there.
And all our campaigns worked successfully for each of them!
By simply listening to what their clients want and engaging where their clients are.
Stop Overthinking About Your Strategy
My point here is – don’t waste your time complicating things.
Most of the time, the simplest approaches give incredible outcomes.
All you have to think about is that your Ideal Client’s perspective always comes FIRST.
In your conversations with your Ideal Client – you will discover what platforms do they really use in their everyday lifestyle – or if they use anything at all!
Meet Them Halfway
Meeting your target clients where they are mentally, is the KEY to let them subconsciously recognize that you genuinely care for their transformation and success. When this happens, you are holding a space for them to open up, then eventually listen to what you’ve got to say.
Engagement is the Key
Now once you have identified what’s the right fit for your execution, the next step is to utilize it well.
The best online contents are the ones that incite people to Share it or Tag their friends on the comments. That’s basically how new people discover your business online. That’s how you hack the algorithm.
Yes – the likes and hearts do NOT do much other than validation – so they are wrong metrics (especially for FB and Instagram).
With that said, can you promise me something?
The next time you post a content – ask yourself: “Will this bring me quality engagement?”
If it doesn’t fit that criteria – it’s not going to work for your long-term marketing goals.
It Doesn’t End There
By now you’re probably thinking I’m trying to push you hard with your Socials.
Nobody’s doing that, my friend.
In fact, it’s the opposite of what I intend to do.
For beyond social media, what I advocate is this: TO BUILD YOUR EMAIL LIST.
Being on Facebook, Instagram, Linkedin, etc. – is like building your house on somebody’s land.
Meanwhile, your email list is like your OWN rental property that gives you recurring income – and it’s built on your OWN land.
It is the only online ASSET that you can manipulate based on what YOU want – not on what Zuck & friends want.
All social media platforms come and go – but Email is here to stay.
Come to think of it: what is that one thing you must have before creating those social media accounts?
Your Email Address.
What is that one thing you use for both professional & personal communications?
It’s your Email Address.
Is this the same case with your ideal clients?
You bet- yeah!
It’s not surprising that large brands who tempt your clients to buy stuff from them, invest millions of dollars on email marketing more than any other platform.
This is simply because for every dollar spent, their returns would be USD 44.
Conversion happens not at the top of the awareness funnel – but after deeper touchpoints – and no other platform can do this other than the ultimate OG – The EMAILS.
This is the reason why I am concentrating on honing and improving my craft as a Freelance Email Copywriter – I know that it is the key to conversion.
Now unlike brands who sell stuff to your clients, I want you to be strategic and cost-efficient as you can be.
So how do you start building your email list other than creating a complex social media campaign to drive traffic?
That’s what I’ll talk about in the next post: How to Start Building Your Email List Now.
Yans De Mesa is a Freelance Copywriter and Digital Marketing Strategist. She also has a regular dayjob helping her family’s pharmaceutical business with its executive communications strategies, digital marketing, copywriting and email marketing strategies.
She is based in the Philippines, but she had handled various clients both in her country and globally. Her expertise is on Converting Leads into Paying Clients [and Raving Fans] Through Persuasive Email Copy.
Yans is passionate about working with people who invest in themselves, work with integrity, and give prime value to their clients.